The Quick TLDR on Gura’s History
& Why They’re Worth It
Gura’s been at this since 2008, when they launched the original 30L backpack — basically a tank disguised as a carry-on. It was built for DSLR shooters who needed something durable enough to survive baggage handlers but slim enough to slide into an overhead bin. Since then, they’ve added the City Line for mirrorless folks who want lighter, travel-ready bags, and now the 12L: a smaller option that actually makes sense for everyday use. Think: walking around your neighborhood, heading into the city, or camping out in a café to edit.
What I’ve always liked is that Gura doesn’t design for show — they design for people who actually use their bags hard. The colors are bolder than the typical “all black everything,” the layouts make sense, and the materials feel S-tier compared to most camera brands.
These are bags you can drag through an airport, throw in the dirt, or wedge under a seat without worrying. And after their 15+ years of a loyal crowd that includes wildlife shooters and frontline journalists, they’ve proven their gear holds up where it counts, thanks to their high-tech sailcloth and super-padded dividers.
Gura bags aren’t impulse buys. They’re the kind of investment you take on flights, road trips, and shoots year after year — and the kind of bag you wouldn’t feel weird passing down when someone else picks up a camera.