Fujifilm Launches NEW X-T30 III... Finally

The NEW X-T30 III

Fujifilm has officially launched the long-awaited X-T30 III, a sizable leap from the now-discontinued and cult-favorite X-T30 II. True to the X-T family, it champions a slower, more deliberate shooting style for photographers who want to take the time to craft their images. It’s still a photo-first camera, but now with smarter autofocus, improved sensor performance and resolution, cleaner menus, refined dials, and a handful of meaningful video upgrades. Every launch nudges us toward “new and improved,” but this one genuinely feels like an exciting step forward for the community. Especially one for sub ~$1,000.

We haven’t had the chance to get our hands on this puppy yet, but seeing how excited the community is, and how fan-favored the previous generation X-T30 II camera was, we have high hopes that this one will be a top contender as one of the best Fujifilm cameras to date.

Stay tuned for more!

Standout Features:

26.1MP X-Trans 4 Sensor with upgraded processor
Smart subject detection autofocus for people, pets + vehicles
Dedicated Film Simulation Dial — customize + save your own looks
6.2K video with advanced digital stabilization
Compact 329g body — made for travel + everyday adventures
A new XC 13-33mm F3.5-6.3 OIS lens for all-around daily use

Fujifilm

X-T30 III Mirrorless Camera - Black / Body Only

$999.95

What Does the “T” Mean?

Fujifilm’s X-T series is its interchangeable-lens line for photographers who prefer a traditional, SLR-style body with physical dials for exposure control. The “T” is street-named to mean “traditional,” referring to a slower, more deliberate shooting style that’s ideal for landscapes, portraits, or even studio work. This camera, in particular, now has a Film Simulation dial to offer 20 different JPEG simulation looks for photographers in just a simple finger-twist.

Where Does It Stand in the X-Series Lineup?

If you’ve been wanting something between the X-M5 and X-T50, this feels like the best everyday pick yet. You get the same pocketable, vintage vibe as the X-T30 II, plus bigger-feeling upgrades like faster autofocus, more capable video, and sensor improvements that exceed its size.

It’s not trying to spar with the X-T5 or X-H2S flagships. It’s the kind of camera you want to grab-and-go for coffee runs, weekend escapes, or goofy after-dinner portraits. Small, classic, quick with just enough control to grow with you, but with enough minimalism to keep it pressure-free.

We have a separate article dedicated to the X-Series lineup and which camera is right for you, available here.

Who Is the X-T30 III For?

With a dynamic sensor and reliably sharp results, the X-T30 III suits photographers who shoot photo first and video second, and want a pocket-sized daily shooter for all the little moments. Thanks to its sweet spot of auto and manual controls, it’s a great second body for pros who want something less intimidating than their main rig, and a beautiful first “real camera” for anyone ready to move up from an iPhone.

Extremely Compact

Mirrorless bodies somehow keep getting smaller every year, and Fujifilm is pioneering the travel-friendly body with a big-sensor punch. You get a whopping 26MP in a pocketable camera, built with quality materials, hearty dials, and a deliberately designed body that reminds you why Fujifilm is the sexiest brand out there.

Near-Perfect Auto Mode

The heart of the X-T30 III is its simplicity. It was made explicitly with beginners in mind — anyone seeking a great first camera with controls that make sense right at their fingertips. For those who want to ride the wave of autofocus on any shot. For those who prefer aperture priority so they can think less about settings and more about just taking the picture.

A single switch for Auto Mode makes it nearly foolproof for anyone getting used to their first mirrorless camera. Fujifilm’s clarity and dynamic range in auto mode encourage creativity and skill growth. The camera intelligently recognizes the subject and automatically adjusts focus and exposure to deliver great results—even for pros who want to take a load off.

Decent Built-In Flash

There’s also a built-in flash that pops open with a flick of a switch; great for a party pop of light at night. It does a decent job in place of an external flash for anyone who doesn’t want to drop an extra $200 on a Godox (or, god forbid, $1K on a Profoto).

Video Got Way Better

The X-T30 III steps up to 6.2K/30p using the full sensor (a fairly huge jump from the old 4K/30p), and it’ll do 4K/60p too, just with a mild 1.18x crop. You also get 10-bit recording across those modes for better dynamic range. Great as a hybrid shooter.

The X mount is packed, and this new X-T30 III fits right in. There are roughly 10 bodies to choose from, ranging from sub-$1,000 to just over $2,000. The top contenders for pros are the X-H2 and X-H2S that flex the fancy features; below them, the spec sheets start to blend between these models.

Want a mid-budget, video-leaning body? Grab the X-S20. Prefer something smaller with extra resolution? That’s the X-T50. Craving a rangefinder style? The X-E5’s your move. And that’s still only half of the lineup.

We have a whole other article dedicated to which Fujifilm camera is great for video, available here.

Cons or Drawbacks?

A huge one being no in-body stabilization, meaning camera footage can look rather odd without a gimbal. Which, for this type of camera, where a predominant number of users are likely to be shooting handheld, was an interesting choice. Plus, there’s an oddball 2.5mm mic jack and a screen that only tilts, not flips out.

New Lens

The latest lens paired with the X-T30 III’s launch is the 13–33mm, which offers a smooth manual zoom to help accurately focus on subjects in any scene. Thankfully, it offers optical image stabilization (OIS) for better handheld footage and delivers impressively crisp low-light performance, given it’s a photo-first camera.