Top 8 Fujifilm Cameras

1. Fujifilm X100VI

Best For: Professional and beginner creators who love a minimal and tactile shooting experience, especially for photography.

Guys, this is it. It's the most anticipated sequel to the super popular and discontinued Fujifilm X100V.

This masterpiece combines the portability we crave with the insanely nice optics Fujifilm is known for. Packed with Fujifilm's best breakthroughs in resolution, the X100VI leaves its predecessor in the dust. It now sports 2x larger 40MP X-TRANS sensor that gives you twice the shower power. Its razor-sharp 23mm F2.0 lens is a street photographer's dream, perfectly capturing your everyday just how you see it. Or better, how it felt.

But its nod to the tactile nature of analog photography is what really sets it apart. It's a marriage of modern resolution meets the intentionality behind photography that modern creators crave.

The only drawback, I'd say, is the video; while it offers amazing features like up to 6-stops of image stabilization, a built-in 4-stop ND filter, and breathtaking 6.2k 29p 10-bit video — the ergonomic build is better suited for photo nerds.

2. Fujifilm X-H2S

Best For: Hybrid shooters. Excelling in both video and still images.

The Fujifilm X-H2S is a camera that lets you focus on the shot. Whether you're tracking fast subjects at a game or filming handheld on the go, it keeps up. Autofocus is quick and accurate: faces, eyes, even animals stay sharp. The in-body stabilization helps keep footage steady without needing a tripod. It's a solid choice for creators who shoot both photo and video and want something fast, reliable, and easy to use.

Video is where it really stands out. Shooting in 6.2K gives you room to crop and reframe without losing detail. Fujifilm's film simulations make the footage look good right out of the camera. Battery life holds up through a full day, and dual card slots give you backup. It’s not flashy, but it’s dependable and built to handle real-world work.

Despite its larger size than previous Fujifilm models like the XT-3, X-T4, and X-H1, the X-H2S maintains a solid build with a vintage feel. It's lighter yet durable, with a highly customizable button layout and well-placed, user-friendly dials.

3. Fujifilm X-S20

Best For: Content creators who dig travel and a camera that can promise quality photos and videos for everyday capture.

The X-S20 is a good one, but one of those cameras you don't appreciate until you actually use it.

It fits in a sling, doesn't weigh you down, and somehow still shoots clean 6.2K video and crispy stills. It’s the kind of camera you’d bring to a weekend trip in the mountains, then turn around and use for a sit-down YouTube video on Monday. Autofocus grabs faces fast, even if you're filming yourself walking and talking, and the stabilization keeps things steady without needing a gimbal. For creators doing reels, TikToks, or lightweight travel vlogs, this thing checks a lot of boxes.

The best part if how hybrdi-friendly is it. You can shoot vertical video for social straight from the camera, plug in a mic for clean audio, and even livestream via USB-C without extra gear. There's a Vlog mode for beginners that simplifies settings but still gives you full manual control when you're ready. It’s also a great entry point into Fujifilm if you’ve been eyeing their color science.

4. Fujifilm X-T5

Best For: Mid-level pros wanting a compact solution to high-quality images for lifestyle and everyday memories.

The Fujifilm X-T5 is the kind of camera you’ll spot in the hands of creators like Sam Elkins, shooting golden hour portraits on California beaches or snapping road trip memories that feel straight out of a photo book. It nails high-end image quality without feeling bulky, making it just as good for paid shoots as it is for capturing the in-between moments.

With its 40MP sensor, the detail it pulls is wild, whether you're framing a landscape or a quick portrait of your friends mid-adventure. The old-school dials give it that film camera feel, but it shoots fast and keeps up when the light’s changing or your subject won’t sit still. It’s built for people who love photography first but still want solid video when needed. You can grab great-looking 4K clips without digging through menus or needing extra gear.

5. Fujifilm X-H2

Best For: A pro-level camera for creatives on the move who want top-level features, a low profile, and reliable durability.

The Fujifilm X-H2 is for the creator who wants crazy detail and isn’t afraid to crop in tight later. It’s got a 40MP sensor that makes portraits pop, landscapes look massive, and product shots super crisp. You can shoot in RAW, print big, and still have room to reframe in post. It also shoots 8K video, which sounds wild, but it's great if you want to punch in or export clean 4K edits with tons of detail. This is the camera you bring to a commercial shoot, a brand campaign, or when you're doing high-res stills that need to hold up under a zoom lens or in print.

Compared to the X-H2S, the H2 is more of a stills-first machine with higher resolution, while the H2S is built for speed. The H2S has a stacked sensor that can shoot up to 40 frames per second, which is perfect for sports, wildlife, or fast-moving content creation where you don’t want to miss a moment. It also handles rolling shutter better for video. The H2 is more budget-friendly and better if your work leans toward portraits, product, studio, or travel photography with some video on the side.

6. Fujifilm X-T50

Best For: Photographers wanting a mid-range price with high-quality images.

I recently picked up the Fujifilm X-T50, often referred to as the little sibling of the X-T5, and I've been more than impressed with its performance.

It uses the same 40MP sensor as the X-T5 and X-H2, which means you’re getting super sharp photos with tons of detail even in a compact, beginner-friendly body. It’s great for everyday stuff like walks around the city, travel days, or hanging out with friends, and you don’t feel like you’re giving anything up in terms of quality. The autofocus is fast, the in-body stabilization helps a ton for handheld shots, and you can easily shoot both high-res stills and clean video without touching a tripod.

One of the best parts is the new Film Simulation dial. You can flip through looks like Classic Chrome, which gives you muted blues and soft reds, or Provia for clean, natural tones, and Eterna for soft, cinematic video. It makes editing optional instead of required.

Compared to the X-T5, the X-T50 dials things back a little with fewer manual controls and a smaller grip, but keeps the same sensor and overall image performance. If you’re not shooting in the rain or doing pro client work every day, this camera feels like a no-brainer. It’s the kind of camera you bring everywhere and actually want to use.

For those looking for a reliable, everyday shooter without the steep price of the X-T5 or the wait for the X100VI, the Fujifilm X-T50 is a great choice.

7. Fujifilm GFX100RF

Best For: Pro-photographers wanting a point-and-shoot medium format camera.

Guys, I don't know how Fujifilm did it, but they did — they made a 102-megapixel medium-format sensor in a surprisingly compact body, roughly 70% more resolution than your average full-frame.

You get a fixed 35mm f/4 lens (28mm f/2.8 in full-frame terms), Fujifilm's iconic film simulations for stunning straight-out-of-camera shots, and a multi-step digital zoom for extra flexibility.

The only downside is there's no in-body stabilization, which is noticeable if you’re coming from a stabilized system like Fuji’s X100 series or the Leica Q lineup. The $5K price seems fairly steep, putting it right against the Leica Q3 ($5,995) with its IBIS and faster f/1.7 lens. But if you want that huge detail and dynamic range only large format can offer, the GFX100RF is truly worth the investment.

8. Fujifilm GFX 100 II

Best For: Creators with deep pockets who can afford the flagship medium format.

The Fujifilm GFX 100 II is the crown jewel of top-dollar digital medium-format photography. Its expensive price tag is worth it among enthusiasts who love to sport high resolution, no matter the subject.

It's got 8 stops of image stabilization, which, in initial tests, appears to surpass that of the original GFX 100s. The camera's base ISO starts at 80, hinting at enhanced dynamic range capabilities, and it supports up to ISO 12,800 in native mode. It allows shooting up to 8 FPS using the full sensor and up to 20 FPS with a cropped-in electronic shutter. With 425 AF points and Fujifilm's latest focusing algorithm, the autofocus performance is notably faster than the GFX 100s, and the ability to define custom autofocus zones adds to its precision.

Regarding video, the GFX 100 II can shoot up to 8K 30P, and according to Fujifilm, 4K 60P provides an optimal balance of quality and performance with a rolling shutter under 20ms. It supports multiple recording modes and bitrates in F-Log or F-Log 2, and RAW recording is possible through HDMI. The native ISO for F-Log starts at 400, producing high-quality footage that appeals to photographers and videographers.

The GFX 100 II is an impressive camera, theoretically and in practice. However, with the rapid advancement of AI in photography, some may question the need for such advanced hardware. Despite potential criticisms of being overkill or overhyped, the GFX 100 II is a gorgeous tool for professionals who value its high-quality output and creative control.

And if you're looking for a high-dollar medium-format option in the digital realm, but don't want to spend quite as much and can afford to minimize the resolution, check out the equally impressive GFX 50S II (about half the price for nearly identical specs).