Getting Started with the CineBloom VND Filter

Meet the Moment CineBloom VND Lens Filter

We're stoked for this filter to hit the market. The Moment CineBloom VND is a fresh combination of both dreamy looks and manual light control. It gives you that dreamy look with adjustable leverage in hard light, without the need to stack multiple filters. A new all-in-one that's the key to cinematic-looking photos and videos.

I'm Joshua Martin, a YouTuber and commercial DP for SunnySixteen, and I'll walk you through why this combo is so good, plus a few tips on how to get the most of it. If you're a visual learner, check out the YouTube video linked above.

Moment

CineBloom Variable ND Filters - 67mm / 10%

$199

Our CineBloom VND delivers a dreamy film look with precise light control. It combines our signature CineBloom diffusion with a built-in 2–5 stop Variable ND — giving you bloomed highlights, softened detail, and smooth motion blur without stacking filters. Available in 10% or 20% strengths, it lets you shoot cinematic footage with character, even in bright conditions.

Designed for going places, it features our unique Viewfinder-Visible Stops, so you always know where you are in the range — no guesswork, no checking between shots. A subtle detent at each end gives tactile feedback, while hard stops prevent cross-polarization. Housed in a lightweight, machined aluminum frame with a laser-etched Control Dial and our signature red anodized ring, this filter is made to work fast and hold up in the field.

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What Is the CineBloom VND Filter?

Before this launch, Moment’s VND (Variable ND) and CineBloom filters were sold separately. If you wanted both light diffusion and exposure control, you had to stack filters. But now, it’s all-in-one.

Available in two strengths, the 10% and 20%, the Moment CineBloom VND lets you soften highlights while honing in your exposure in hard midday light. It’s fun, it’s practical, and it’s the perfect shooting tool for creators shooting crap light, but still aim to maintain the soul and glow.

What’s the Difference Between 10% and 20% Bloom?

While the 10% and 20% may sound close on paper, the experience they deliver is totally different. The 10% Bloom is a lot more subtle and soft, like a gentle layer of diffusion that takes the edge off your highlights without muddying the overall sharpness. It’s great for everyday shooting, giving you that analog feel while still keeping things crisp enough for professional work. It’s the kind of filter you can leave on all day — from golden hour portraits to casual B-roll — and it’ll quietly add character without looking overcooked.

The 20% bloom is a lot more fun, especially when you’re shooting into direct light like sunshine, lamps, or headlights. The glow is much more pronounced and it lifts shadows and washing highlights in that buttery, smeared warmth that feels straight out of a music video or old school photo book. It looks real nice against water, warm subject matter, or a low sunset. You notice the glow immiedately.

Both versions still show off Moment’s Variable ND functionality which lets you manually control light anywhere from 2–5 stops. That means you can shoot a wide open aperture at noon and still nail nice shutter speeds for motion, while getting that signature CineBloom diffusion. Without stacking filters, mind you.

It's such a fun filter to get more creative with light shots. If you're still wanting to know which density or filter to get,

• Go 10% when you want a soft, polished look that blends in.
• Reach for 20% when you want glow, drama, and visible atmosphere baked right into the frame.

Why I Love It So Much

I’ve been rocking the Fujifilm GFX 100 II with the 110mm F2, which is one of the sharpest setups you can get. But sometimes, too much sharpness just kills the vibe and looks too cold.

That’s where the CineBloom VND totally flipped the script for me.

Normally, if I want that dreamy highlight bloom and control over exposure, I’m stacking filters which can be a huge logistical pain during a shot. More glass, more weight, more chance for something to go wrong. But with this new CineBloom VND, it’s all-in-one. I get buttery highlight roll-off and smooth ND control in a single tool.

I slapped it on the GFX and it’s an instant mood shift. Skin looks softer, backgrounds glow in just the right way, and it takes the digital edge off without making it look mushy. It’s cinematic without needing a ton of work in post. I’ve used this thing on test shoots, client work, even just casual footage when I’m out with the fam. The 10% is my go-to for everyday stuff, and the 20% is almost Hollywood music video vibes.

I’m seriously when I say it stays on my lens more often than not these days.

Wrapping Up

Whether you're filming passion projects or paid work, the CineBloom VND helps you get more cinematic results in less time. Just one filter, two effects, and tons of creative freedom.

As always, if you fee stuck of if the filter is giving you issues, give us a ping at hello@shopmoment.com and a Gear Guide will be happy to assist.

Happy shooting!