Diego

Originally from Fresno, California, Diego was raised in Mexico for most of his life before making the bold decision to move to the United States at 24. With nothing but a camera, $300 in his pocket, and a dream, he set out to pursue his passion for filmmaking and content creation. Like many dreamers, Diego thought his path was set, he planned to move to Los Angeles to become a YouTuber. But life had other plans. While filming a wedding, he was given an unexpected opportunity to step into the music industry. Taking that leap turned out to be the best decision he ever made, opening doors to a career that blended his love for storytelling, music, and visual artistry. Diego finds inspiration in growth, constantly learning and pushing creative boundaries. His journey has led him to work on remarkable projects, including collaborating with the legendary band Los Tigres del Norte, with his work being featured in the Hall of Fame, an achievement that stands as a testament to his dedication. As the creative director and manager of Los Hermanos Mendoza, the first Mexican country music group, Diego plays a pivotal role in shaping their visual identity and overall artistic direction. His vision extends beyond just film and photography, as he actively works to build their legacy and position them in a unique space within the music industry. Beyond music, Diego is also building a clothing brand that represents pride, culture, and heritage. His vision is to create something that resonates with millions, using his storytelling abilities to craft visuals that inspire and connect. His work in commercial filmmaking has also earned him collaborations with industry giants like Sony Music, where he worked as a colorist, not because of social media numbers, but because of the quality of his work. Another project close to his heart is his collaboration with John Deere in Mexico, where he documented the agricultural industry’s impact. This experience deepened his appreciation for the work behind the food we eat, reinforcing his belief that storytelling has the power to bring awareness to important topics. These are just a few of the many projects that have shaped Diego’s journey. His work is more than just capturing images, it's about creating a lasting impact. Whether through film, photography, or branding, his work is driven by purpose, passion, and a desire to leave something meaningful behind.